There are really only two types of fan providers, actual providers and resellers.
Resellers
The resellers make money buy creating pretty sites (like mine) and selling invite or fan providing services to the public who may or may not know what the going rate for fans is.
They bump the prices up sometimes by 100% to take a tidy profit. What buyers don't realize is that the service they are buying is not only exactly the same as the cheaper site they just visited, but is probably done by the same provider.
Inviters
These are the guys who actually do the work. Some of these guys have sites like mine where we offer a service at a greatly discounted site then most others. We do this because we don't need to inflate our prices when your coming directly to us.
When you look at inviters there are really only two different types of inviters. There are "facebook gurus" and then there’s the "button clickers".
Button Clickers
Button clickers are pretty smart individuals who saw a great opportunity to make decent money doing a tiresome but not too difficult task.
There was a facebook hack that made the rounds around the internet that allowed a user to select every single person in their friend list on facebook and send each one of them an invite to view a fan page in under 1 second. Imagine that power for a minute! If you had bought an account with 5000 friends, you could send all of them an invite in under a second and you would get quite a few of them to like the page.
That was the principle of the button clickers. Simple. Easy. Until facebook changes the code behind the page that is, and without decent coding skills and an understanding of facebook you wont be able to sustain your business. This is the situation these guys are in now. Either they finish up with jobs they can using only manual button clicks or they find a provider who has different methods.
Facebook Gurus
Facebook Gurus are the guys with an ace up their sleeve. For businesses like us being ahead of the facebook game is a career.
This is no hobby for us, we have invested both our time, knowledge and infrastructure to build a solution that enables us to deliver fans.
How? Well we have pretty sophisticated software that enables us to create, manage and promote our accounts to gather new fans.
We can now create accounts targeted to specific counties should the demand be high enough.
We have also got our own completely customized automatic method that takes the old javascript some of the other sites were using and turns it into a sophisticated solution that mimics actual users, and every time facebook changes all we need to do is reconfigure it slightly.
Why is this important? Don't you want a fan provider who is not going to tell you half way through delivering your 10 thousand fans that facebook has changed and they are out of business?
How do you know what sort of provider a site is?
Firstly, take a look on flippa.com. If the site you are thinking of using has been for sale on flippa recently, chances are it is probably a reseller.
I have only ever seen one actual provider sell their site on flippa. It was sold with all accounts and software in tact for a very large sum of money.
Secondly, ask questions. Ask what methods they use to target fans, keeping in mind that most other providers are quite limited in what they can target. If it sounds too good to be true then it may just be.
Lastly, honesty. The guys who actually do the work have nothing to hide at all. We know what we do, we know how we do it and if we don't sound honest and open, why send your money to them?